During a trip to Germany, Hall was struck by the word “miata,” which he learned meant “reward” or “prize” in Old High German. Hall figured that the name would be a perfect fit for the new sports car. The car provides a fun and rewarding driving experience, and the name “Miata” reflectes this philosophy. Ultimately, the Mazda MX The Mazda R360 went on sale in May of 1960 at a price of ¥300,000—about $830 at the time—and it was an instant hit. By the end of the year, according to Mazda, the R360 had picked up two adOgh.
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